Pay-per-click, more commonly known as PPC, is a form of online advertising in which marketers pay a fee each time one of their ads is clicked or selected by any person searching the internet for products or services. Essentially, it’s a “less-qualified’ lead gen channel that drives traffic to your website or landing page with the goal of converting this traffic into customers.
Search engine marketing or PPC is one of the more popular forms of online advertising. It allows marketers to bid or “pay” for ad placement in a search engine’s sponsored links when someone searches on a keyword or keyphrase that is related to their business services or products.
We will build and manage Pay-Per-Click and Google AdWords strategies to convert respective search traffic into customers. We also build target-specific landing pages which support compelling content and ultimately maximizes conversions. All clients receive scheduled reports that provide comprehensive ROI tracking analytics.